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Mercedes-Benz of Tucson proud sponsor of Tucson Fashion Week

M-Benz Fashion Show

 

Mercedes-Benz of Tucson was proud to be the headline sponsor of Tucson Fashion Week. The three-day event took place October 17 through October 19 2013.

Tucson Fashion Week (TFW) is an annual community event that provides a professional platform for emerging designers, independent retailers, and established brands to showcase their work to local and national consumers, buyers, and industry leaders without leaving their own backyard. TFW uniquely combines creative culinary efforts with fashion, elevating the Tucson community into the national spotlight. All entrants participated in a competitive professional show and received constructive feedback from respected active members of the fashion industry. In addition to expanding the creative and professional contacts for designers, hairstylists and makeup artists, winners received prizes such as cash awards, scholarships, and meetings with designers, manufacturers and entrepreneurs.

More than 1,500 attendees throughout the three events were treated to an array of fashion presentations, runway shows, culinary tastings, and art competitions.  The highlight of Tucson Fashion Week was the inclusion of celebrity fashion designer Betsey Johnson as the TFW’s original Inspired Icon. Ms. Johnson not only attended the event, she showcased a capsule collection of her work throughout the decades that was originally shown at her 70th birthday party in New York City. The TFW team, in order to honor an industry professional in a unique and original manner, created the Inspired Icon event. The event’s main function was to raise scholarship funds and awareness for two University of Arizona programs, The Terry J. Lundgren Center for Retailing and The Center for American Culture and Ideas. In addition, TFW hosted fashion designer Bert Keeter from Project Runway, on the last evening, and at the same time provided opportunities for many local and regional emerging designers and student designers to showcase their collections alongside these seasoned professionals.

TFW and Mercedes-Benz of Tucson wrapped up the week with an intimate runway event and party at La Encantada, featuring national designer Nicholas K, emerging designers, national children’s designer Rebecca Gold and her “Love Jay Girls” collection, local retailers. Awards were presented to the winners of Friday’s Premiere Runway and Ensemble event. Some of Tucson’s best restaurants provided food for the guests.

Mercedes-Benz of Tucson is proud to have been the Title Sponsor of Tucson Fashion Week, and bringing high fashion to Tucson.

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